National Drowning Prevention Week

Knowing July sees the peak of water-related incidents each year, the Lifesaving Society chooses the 3rd week of July as National Drowning Prevention Week (NDPW). This is a public awareness campaign each year to build community and media support for the drowning prevention cause.

NDPW provides an opportunity for local Water Smart® experts to promote the Society’s messages of safety on the water and to encourage everyone to think ahead before heading for their favourite lake or river. Pools and waterfronts throughout BC & Yukon help to communicate preventative drowning information and promote water safety education through public events and media campaigns.

The Lifesaving Society of BC & Yukon provides resources for local government proclamation initiatives, media campaigns, public training and public events.

Media Centre